With the growth of technology and the advent of smartphone use the reach of the internet has widened to a huge extent. Today almost every individual is connected to the web without any time and place barrier, due to the invention of new technology and skills. These days easy internet accessibility has resulted in the growth of social media sites. The advent of the latest technology has always played a major role in the area of marketing and advertising. It is one such platform that helps in the promotion of the product with an assertive word of mouth.

Social networking sites help individuals to build relationships and interact with each other.

When companies join the social channels, it helps them to have an interaction directly with their consumers about the problems.
It helps to foster brand awareness and often, improved customer service. In addition to this social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can share, business flyers made using flyer maker, post, and implement marketing campaigns without spending a single penny, leveraging cost-effective tools like Poster Maker and Brochure Maker. The reach of social networking sites is very vast which helps followers to “retweet” or “repost” comments made by others about a product being promoted.
By re-posting the message, all of the user’s connections can see the message, thereby reaching more and more people at a stretch. As such the information about the product is being put out there and is getting repeated, which attracts more traffic to advertise the product/company.

Social networking sites help target a particular set audience which is difficult in other means of advertising which also include a vast amount of information about what products and services prospective clients might be interested Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Having a proper knowledge of buying signals can help salespeople target relevant prospects. It also helps marketers run micro-targeted campaigns.

One could advertise his/her business in the newspaper or put up large posters around town, but this still makes it hard to create an emotionally engaging experience with customers as it helps to create through social media integration.

At NetTantra we have also developed a product called PiedIn which is the world’s first promotional platform that enables you to incentivise your existing customers( prospective ones as well) to give you word-of-mouth publicity via social media. Being a highly targeted promotional methodology, it is one the most effective promotional and branding exercises that you can undertake.

If you are a business, looking to reach out to more consumers on social media, we can help you get started, for details contact us at moc.a1732336301rtnat1732336301ten@s1732336301elas1732336301 or by filling in the form at www.nettantra.com/contact.

Can also go through the link https://www.nettantra.com/2014/07/piedin-an-enterprise-social-media-promotion-tool/ to get an idea about our product “PiedIn-An Enterprise Social Media Promotion Tool”.